Privacy policy

Last updated: May 2026

WYLDE ("we", "us", "our") operates wyldestore.com. This policy explains how we collect, use, and protect your personal data.

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INFORMATION WE COLLECT

When you place an order, we collect:
- Name, email address, shipping address, phone number
- Payment information (processed securely by Shopify Payments / PayPal — we never store card numbers)
- Order history and browsing behavior on our store
- IP address and device information

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HOW WE USE YOUR DATA

- To process and fulfill your orders
- To send order confirmations and shipping updates
- To send marketing emails (only with your consent)
- To improve our store and customer experience
- To comply with legal obligations

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LEGAL BASIS (EU/GDPR)

If you are located in the European Union, we process your data under:
- Contract performance — to fulfill your order
- Legitimate interests — fraud prevention, store analytics
- Consent — marketing communications (you can withdraw anytime)

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DATA SHARING

We share data only with:
- Printful (our fulfillment partner) — to produce and ship your order
- Shopify — our e-commerce platform
- PayPal — payment processing
- Shipping carriers (UPS, USPS, DHL) — for delivery

We do not sell your personal data to third parties.

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We use cookies for:
- Essential store functionality (cart, session)
- Analytics (Google Analytics)
- Marketing (Meta Pixel) — only with your consent

You can manage cookie preferences via our cookie banner.

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DATA RETENTION

We retain your data for as long as your account is active or as required by law (typically 7 years for financial records).

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YOUR RIGHTS (EU RESIDENTS)

Under GDPR, you have the right to:
- Access your personal data
- Correct inaccurate data
- Delete your data ("right to be forgotten")
- Object to processing
- Data portability

To exercise these rights, contact us at: idegasispas@gmail.com

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CHILDREN'S PRIVACY

We do not knowingly collect data from children under 16.

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CHANGES TO THIS POLICY

We may update this policy. We'll notify you via email for material changes.

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CONTACT

WYLDE | wyldestore.com | idegasispas@gmail.com